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Politics Brazil

Who is Lula? From a poor childhood to the Presidency of Brazil

The life of Luiz Inácio Lula da Silva is one of the most remarkable and controversial stories in contemporary Latin American politics. Born into poverty in northeastern Brazil, Lula worked as a metalworker and became a trade union leader before helping establish the Workers’ Party and eventually reaching the presidency.

His career spans more than four decades of Brazilian history, from labor protests under military rule to democratization, electoral defeats, three presidential victories, major social programs, corruption scandals, imprisonment and an extraordinary political comeback.

Lula’s political journey did not end with his return to the presidency in January 2023. In 2026, at the age of 80, he ran for a fourth non-consecutive term. In the first round on October 4, he received 45.16% of the valid vote and advanced to the October 25 runoff against Flávio Bolsonaro, who finished first with 47.03%.

Brazilian President and re-election candidate Luiz Inacio Lula da Silva greets supporters during a campaign rally in the Sao Miguel Paulista neighborhood of Sao Paulo, Brazil, 26 September 2026. EPA/SEBASTIAO MOREIRA

Lula’s Origins and Childhood

Luiz Inácio Lula da Silva was born on October 27, 1945, in Garanhuns, in the northeastern state of Pernambuco. He was the seventh of eight children born to Aristides Inácio da Silva and Eurídice Ferreira de Mello, better known as Dona Lindu.

In December 1952, his mother left Pernambuco with her children to escape drought, hunger and poverty. The family travelled for 13 days to the state of São Paulo aboard a pau de arara, a truck improvised to carry passengers over long distances.

The family initially lived near Guarujá before moving to the city of São Paulo in 1956. There, Lula, his mother and his siblings shared a room behind a bar in the Ipiranga neighborhood.

Lula received limited formal education and began working at a young age. His early jobs included working in a dye shop, shining shoes and serving as an office messenger. At 14, he obtained his first formally registered job.

From Poverty to Factory Work

Lula later attended a vocational course at Brazil’s National Service for Industrial Training, known as Senai, where he trained to operate mechanical lathes and qualified as a metalworker.

He eventually found employment at Indústrias Villares, one of Brazil’s leading metalworking companies, located in São Bernardo do Campo. This city was part of the industrial region surrounding São Paulo known as the ABC Paulista.

While working in industry, Lula lost part of the little finger on his left hand in a workplace accident. His experience in São Paulo’s factories exposed him to low wages, difficult working conditions and the limited protections available to workers.

Through his older brother, José Ferreira da Silva, known as Frei Chico, Lula became involved with the trade union movement. This decision would eventually transform him from a factory worker into a nationally recognized political figure.

Lula and Brazil’s Trade Union Movement

In 1969, Lula was elected as an alternate member of the Metalworkers’ Union of São Bernardo do Campo and Diadema. He became the union’s first secretary in 1972 and was elected president in 1975 with 92% of the vote, representing approximately 100,000 workers.

During the late 1970s, Lula led major industrial strikes demanding better wages and working conditions. These protests challenged not only factory owners but also the economic policies of Brazil’s military dictatorship.

The strikes held between 1978 and 1980 made Lula a national figure. They became part of a broader movement calling for political rights, democratic participation and an end to authoritarian rule.

In 1980, Lula was arrested and charged under the National Security Law because of his role in the strikes. Although he was initially sentenced to prison, Brazil’s Military Supreme Court later released him. The experience strengthened his symbolic importance within the opposition to military rule.

The Foundation of the Workers’ Party

In 1980, Lula helped establish the Workers’ Party, commonly known by its Portuguese initials, PT.

The new party brought together trade unionists, social activists, intellectuals, progressive Catholics and political opponents of the military dictatorship. It sought to create a political organization capable of directly representing workers and historically marginalized communities.

Lula also participated in the Diretas Já campaign, which demanded the restoration of direct presidential elections. In 1986, he was elected as a federal deputy representing the state of São Paulo and participated in the Constituent Assembly that developed Brazil’s 1988 Constitution.

Lula’s First Presidential Campaigns

Lula first ran for president in 1989, during Brazil’s first direct presidential election following the military dictatorship.

He reached the second round but lost to Fernando Collor de Mello. Lula ran again in 1994 and 1998, losing both elections to Fernando Henrique Cardoso.

These defeats persuaded Lula and the PT to broaden their political coalition. Lula gradually adopted a more moderate public image and sought to reassure businesses, middle-class voters and centrist political groups.

This transformation proved decisive in the 2002 presidential election.

Lula’s Victory in the 2002 Election

In 2002, Lula finally won the presidency and became the first member of the Workers’ Party to lead Brazil.

His election carried enormous symbolic significance. A former factory worker with no university degree, born into one of the poorest regions of the country, had reached Brazil’s highest political office.

Lula took office on January 1, 2003. He was re-elected in 2006 and remained president until January 1, 2011, completing two consecutive terms.

Lula’s First Two Governments

During Lula’s first two terms, Brazil experienced strong economic growth, supported partly by rising international demand for commodities.

His governments combined macroeconomic stability with increases in the minimum wage, expanded access to credit, public investment and social programs for lower-income families.

Millions of Brazilians experienced improved living conditions, while poverty and extreme poverty declined. Lula also strengthened Brazil’s international position, promoting greater cooperation among emerging economies and supporting the growing importance of the BRICS group.

His foreign policy sought to give Brazil greater autonomy in its relationships with the United States, China, Europe, Africa and other countries in the Global South.

Social Policies and Bolsa Família

The program most closely associated with Lula’s governments is Bolsa Família, a conditional cash-transfer system supporting low-income households.

Families received financial assistance while complying with conditions related to children’s school attendance and basic healthcare. The program was designed to address immediate poverty while reducing its transmission between generations.

Bolsa Família became a central symbol of the PT’s social policies. It also helped strengthen Lula’s support in Brazil’s poorest regions, particularly in the northeast.

Other initiatives included the Zero Hunger program, increases in the minimum wage, expanded access to higher education and the creation of new federal universities.

Political Scandals During Lula’s Presidency

Lula’s first period in office was also affected by major political scandals.

In 2005, the Mensalão scandal exposed an alleged system of illegal payments involving members of the governing coalition. Several senior members of the Workers’ Party were eventually convicted.

Lula denied knowing about the illegal activities and said that he had been betrayed by members of his government. Although the scandal damaged the PT, it did not prevent Lula from winning re-election in 2006.

When his second term ended, Lula retained considerable personal popularity. Because the Constitution prevented him from immediately seeking a third consecutive term, he supported Dilma Rousseff, who won the 2010 election.

Operation Car Wash and Lula’s Imprisonment

After leaving office, Lula became involved in investigations connected to Operation Car Wash, known in Portuguese as Lava Jato. The investigation uncovered an extensive network of corruption involving the state-controlled oil company Petrobras, construction businesses and political figures.

In 2017, Judge Sergio Moro convicted Lula of passive corruption and money laundering in a case involving an apartment in Guarujá. The sentence was upheld on appeal, and Lula began serving his prison term on April 7, 2018.

Lula remained at the Federal Police headquarters in Curitiba for 580 days. He was released on November 8, 2019, after Brazil’s Supreme Federal Court ruled against imprisonment before all possible appeals had been exhausted.

His imprisonment prevented him from taking part in the 2018 presidential election, even though opinion polls had placed him among the leading potential candidates.

The case deeply divided Brazil. Supporters of the investigation regarded Lula’s conviction as evidence that powerful politicians could be held accountable. His supporters argued that the proceedings were politically motivated and intended to prevent his return to power.

The Annulment of Lula’s Convictions

In 2021, Brazil’s Supreme Federal Court annulled Lula’s Operation Car Wash convictions, ruling that the federal court in Curitiba did not have jurisdiction over the cases.

The decision restored Lula’s political rights. It did not constitute a separate judgment declaring him innocent of every allegation, but it invalidated the convictions that had prevented him from standing for public office.

The Supreme Federal Court also determined that Judge Sergio Moro had not acted impartially in one of Lula’s cases. In 2022, the United Nations Human Rights Committee concluded that the investigation and prosecution had violated Lula’s right to an impartial tribunal, his privacy and his political rights.

With his convictions annulled and his political rights restored, Lula was able to run for president again.

Victory over Jair Bolsonaro in 2022

In 2022, Lula challenged incumbent president Jair Bolsonaro in one of the most polarized elections in Brazilian history.

Lula built a broad political coalition that included left-wing parties, centrist groups and moderate political figures concerned about the country’s democratic institutions. He selected Geraldo Alckmin, a former political opponent and former governor of São Paulo, as his vice-presidential running mate.

Lula narrowly won the runoff and returned to office on January 1, 2023, beginning his third non-consecutive presidential term.

Lula’s Third Presidential Term

Lula’s third administration inherited a deeply polarized country and a Congress in which conservative parties held considerable influence.

The government relaunched Bolsa Família, supported infrastructure and industrial investment, increased the minimum wage and restored protection of the Amazon rainforest as a major policy priority.

Internationally, Lula sought to reinforce Brazil’s diplomatic independence and strengthen its position within the BRICS group. His government attempted to balance relations with China, the United States, Europe and other Latin American countries.

However, the administration also faced criticism over public spending, slow economic growth, the cost of living and controversies involving sections of the government.

Lula and Brazil’s 2026 Presidential Election

In 2026, Lula ran for a fourth non-consecutive presidential term.

In the October 4 first round, Flávio Bolsonaro of the Liberal Party received 47.03% of the valid vote, amounting to 56,104,503 votes. Lula finished with 45.16%, or 53,879,538 votes.

Because neither candidate received more than half of the valid votes, the election advanced to a runoff scheduled for October 25, 2026.

The result placed Lula almost 2.2 million votes behind his opponent. It also highlighted Brazil’s continuing political polarization, with Lula maintaining particularly strong support in the northeast while Flávio Bolsonaro performed strongly across much of the south, southeast and center-west.

The runoff campaign has focused on the cost of living, public security, corruption, social programs and the country’s economic outlook.

To learn more about his proposals, read our analysis of Lula’s 2026 election platform and campaign promises.

Lula’s Political Legacy

Lula remains one of the most influential and divisive figures in modern Brazilian history.

For supporters, he represents the possibility of improving living conditions through social policies, higher wages, public investment and a more active state. His first governments are remembered for poverty reduction, social mobility and Brazil’s growing international influence.

For critics, Lula represents a political system associated with high public spending, patronage and corruption scandals involving the Workers’ Party and its allies.

Regardless of political perspective, his personal journey remains remarkable. Lula rose from an impoverished childhood in Pernambuco to factory work and trade union activism before winning the presidency three times and campaigning for a fourth term in 2026.

His career reflects many of the central tensions in modern Brazil: inequality and social mobility, democracy and political polarization, economic development and fiscal responsibility, as well as the difficult relationship between justice and political power.

Categories
Culture Brazil

Açaí: the history and origins of the Amazon’s iconic fruit

What is açaí? Açaí is a small, dark-purple fruit native to the Amazon rainforest and traditionally consumed by Indigenous and river communities in northern Brazil. Today, it is internationally known as the main ingredient in the açaí bowl, but its history began centuries before it became associated with sport, wellness and global food culture.

Açaí is one of the South American products to have achieved the greatest international popularity in recent decades. Today, it is served in cafés, gyms, and specialized venues in cities around the world, usually as a cold, creamy preparation topped with fruit, cereals, and other ingredients.

Behind the contemporary image of the açaí bowl, however, lies a much older story. For the Indigenous peoples and river communities of the Amazon, açaí has never been a food fad or simply a dessert. For centuries, it has been a staple food, closely connected to everyday life, the natural environment, and the regional economy.

What Is Açaí? The History of the Amazon’s Iconic Fruit

Açaí is the fruit of several tropical palm species native to the Amazon. The most commercially important species is Euterpe oleracea, which is particularly widespread across the seasonally flooded plains near the mouth of the Amazon River, especially in the Brazilian state of Pará.

The palm can grow to a considerable height and produces large clusters of small, round fruits. When ripe, the fruits turn a very dark purple that is almost black.

Although they are often called “berries,” açaí fruits contain a large stone. The edible part is relatively small and must be separated from the seed through soaking and processing.

The result is a thick, purple pulp with a distinctive flavor. Natural açaí is less sweet than commercial products might suggest, with vegetal, earthy, and slightly bitter notes.

Where Does Açaí Grow?

Açaí comes from the Amazon basin, where it thrives in wetlands, floodplains, and areas along riverbanks.

Production is particularly important in northern Brazil. The state of Pará, located near the mouth of the Amazon River, is regarded as the main center of açaí culture and production. The states of Amapá, Amazonas, Maranhão, Acre, and Rondônia also have long-standing traditions connected to the fruit.

Another species, Euterpe precatoria, grows in the central and western Amazon and in areas of Peru, Ecuador, Colombia, and other tropical parts of the Americas. This species often grows in different environments from Euterpe oleracea and has a wider geographical distribution.

Açaí does not, therefore, belong exclusively to Brazilian history. Its roots are connected to an ecosystem and cultural region that extends across several South American countries. Nevertheless, it is in northern Brazil that its consumption has taken on the strongest economic, social, and cultural significance.

The Indigenous Origins of Açaí

Long before the fruit reached supermarkets and cafés in the world’s largest cities, the Indigenous peoples of the Amazon understood its characteristics and developed methods for harvesting it.

Local communities learned to collect the fruit by climbing the tall palms and processing it into an edible pulp. These skills were passed down through generations and remain in use across many parts of the region.

Traditional açaí harvesting in the Brazilian Amazon rainforest

Açaí was an important source of energy in an environment where the relationship between food, rivers, and rainforest was essential to survival. The pulp was eaten as part of a full meal, usually together with:

  • cassava flour;
  • tapioca;
  • fish;
  • dried shrimp;
  • other locally available foods.

Traditional açaí was therefore very different from the sweet version covered with toppings that is now known internationally. In Amazonian culture, it was, and in many places still is, closer to an everyday staple than a dessert.

Where Does the Name Açaí Come From?

The Portuguese word açaí is believed to come from a Tupi term often transcribed as ïwasa’i, which may be associated with the idea of a fruit that “expels” or “releases water.” The Indigenous word was later adapted into Portuguese.

The name itself therefore preserves a trace of the Amazon’s Indigenous peoples and their relationship with the plant.

A popular legend from northern Brazil instead connects the name to a figure called Iaçã. According to the story, the word “açaí” comes from the protagonist’s name written backward. Like many folk legends, this story has cultural and symbolic importance, but it should not be confused with documented linguistic research.

How Açaí Is Harvested

Traditional açaí harvesting requires skill and experience. The fruit clusters grow near the tops of palms that can reach approximately 15 to 30 meters in height.

In many Amazonian communities, harvesters climb the trunks using a woven strap looped around their feet. Once they reach the fruit clusters, they cut them down and carry them to the ground.

The work is physically demanding and can involve significant risks, particularly when it is carried out without appropriate protective equipment. The increase in international demand has therefore prompted debate not only about rainforest conservation but also about working conditions and the distribution of profits throughout the supply chain.

After harvesting, the fruit must be processed quickly. Fresh açaí is highly perishable and deteriorates rapidly. This explains why it is mainly sold outside the Amazon as:

  • frozen pulp;
  • purée;
  • juice;
  • powder;
  • sorbet;
  • an ingredient in processed foods.

Its international distribution was made possible above all by developments in freezing, preservation, and transportation systems.

How Açaí Is Traditionally Eaten in the Amazon

In northern Brazil, açaí is traditionally prepared as a thick cream or creamy liquid. The way it is eaten varies according to regional and family customs.

In Pará, it is commonly served with cassava or tapioca flour, sometimes alongside fried fish or shrimp. It may be eaten without sugar or lightly sweetened.

This can be surprising to anyone familiar only with the international version. The fruit’s natural flavor is very different from the extremely sweet taste of industrial preparations made with syrups, sugar, bananas, or other ingredients.

In Belém and other Amazonian cities, açaí is sold daily in markets and specialized shops. People buy it in large quantities and consume it regularly as an essential part of the local diet rather than as an occasional treat.

From the Amazon to the Beaches of Rio de Janeiro

For many centuries, açaí consumption remained concentrated mainly in northern Brazil. Its transformation into a national product took place gradually during the second half of the twentieth century.

Between the 1970s and 1990s, açaí began to spread to cities such as Rio de Janeiro, where it was embraced by sports communities and beach culture. Frozen pulp, often blended with guaraná or banana, became popular among jiu-jitsu practitioners, surfers, and people looking for an energy-rich food.

It was in this context that the version of açaí best known outside the Amazon emerged: a cold, sweet cream served in a glass or bowl with ingredients such as:

  • bananas;
  • strawberries;
  • granola;
  • honey;
  • coconut;
  • nuts.

This preparation contributed enormously to the product’s popularity, but it is very different from the traditional meal consumed in Pará.

The Rise of the Açaí Bowl

An açaí bowl is a dish made with frozen, blended açaí pulp, usually topped with fruit and cereals.

After becoming popular in Brazil’s coastal cities, the preparation reached the United States in the early 2000s. Growing interest in plant-based foods and wellness culture supported its rise in California and later across several other international markets.

In the years that followed, the açaí bowl became a global product. Its visual appearance also contributed to its success: the pulp’s deep purple color creates a strong contrast with fresh fruit and colorful toppings, making the dish instantly recognizable.

Throughout this process, however, the fruit’s Amazonian history was often pushed into the background. Açaí was marketed primarily as a “superfood,” while its social, cultural, and economic importance to its communities of origin received less attention.

The Nutritional Characteristics of Açaí

The nutritional composition of açaí differs from that of many other fruits. Its pulp contains a significant proportion of fats, including monounsaturated and polyunsaturated fatty acids, as well as fiber and varying amounts of micronutrients.

Its characteristic purple color comes from anthocyanins, plant pigments belonging to the polyphenol family. These compounds have antioxidant activity, but their presence does not automatically make açaí capable of preventing or treating diseases.

It is important to distinguish between the fruit’s nutritional characteristics and the promotional claims often associated with the term “superfood.” Açaí can be included in a varied and balanced diet, but it is not a miracle food.

The nutritional value of the final product also depends on how it is prepared. Natural, unsweetened pulp is very different from sorbet or a bowl containing syrups, added sugars, creams, and large quantities of granola.

Is Açaí Good for You?

Açaí can provide fiber, fats, and antioxidant plant compounds. Its consumption, however, should be considered as part of an overall diet rather than judged on the basis of isolated properties attributed to the fruit.

Commercial versions may contain large quantities of added sugar. Anyone looking for a product closer to natural açaí pulp should check the ingredient list and consider:

  • the actual percentage of açaí;
  • the presence of added sugars or syrups;
  • portion size;
  • added toppings;
  • the possible presence of other juices or purées.

The label “açaí bowl” does not automatically mean that the product is light or nutritionally balanced. Its calorie and sugar content can increase considerably depending on the recipe.

The Economic Importance of Açaí

Growing demand has transformed açaí into a major economic resource for northern Brazil.

The supply chain involves harvesters, rural families, Indigenous communities, cooperatives, processing companies, transport workers, and exporters. For many Amazonian territories, the fruit is an important source of income.

According to industry sources drawing on Brazilian statistics, national production reportedly increased from approximately one million tonnes in 2015 to around 1.7 million tonnes in 2024. This growth reflects both stronger domestic demand and expanding exports.

International success can create new opportunities for local communities, but it can also produce negative effects. When a staple food becomes a global commodity, rising prices can make it less affordable for the very communities that have traditionally depended on it.

Açaí and Sustainability

Açaí harvesting and cultivation can be compatible with forest conservation, particularly when they take place through diversified systems and responsible management of natural environments.

Creating economic value from a forest product can offer an alternative to more destructive activities. However, growing demand can also encourage the transformation of complex, biodiverse areas into landscapes dominated almost entirely by açaí palms.

Sustainability therefore depends on how production is organized. The most important considerations include:

  • protecting biodiversity;
  • conserving wetlands;
  • ensuring the safety of harvesters;
  • providing fair compensation to communities;
  • improving supply-chain traceability;
  • maintaining a balance between international markets and local consumption.

Some projects developed with Indigenous communities in northern Brazil have promoted methods designed to increase productivity without placing additional pressure on the ecosystem.

How to Choose a Good Açaí Product

Fresh açaí is difficult to find outside Brazil. Consumers generally have to choose between frozen pulp, purées, and ready-made products.

Before buying a product, it is useful to check several elements:

  1. Açaí content: the fruit should be listed among the first ingredients.
  2. Added sugars: some products contain significant amounts of syrup.
  3. Texture: pure pulp is not necessarily sweet or as smooth as ice cream.
  4. Origin: information about provenance can help consumers understand the supply chain.
  5. Certifications: these may provide information about production practices, although they do not replace a complete assessment.
  6. Storage: frozen products must be properly maintained throughout the cold chain.

Traditional Amazonian Açaí vs. International Açaí: What Are the Differences?

The two preparations use the same fruit, but they belong to different culinary contexts.

Amazonian Açaí

  • It is eaten as part of a meal.
  • It may accompany fish and cassava flour.
  • It is only slightly sweet or completely unsweetened.
  • It retains an earthy, vegetal flavor.
  • It is closely connected to the everyday lives of local communities.

International Açaí Bowls

  • They are eaten for breakfast, as a snack, or as a dessert.
  • The pulp is often blended with bananas or other fruit.
  • They may contain guaraná and added sugar.
  • They are served with granola and other toppings.
  • They are associated with sport and wellness culture.

Neither version can automatically be described as more authentic in every context. However, it is important to recognize that the international preparation is a relatively recent reinterpretation.

FeatureAmazonian açaíInternational açaí bowl
ConsumptionPart of a mealBreakfast, snack, or dessert
FlavorVegetal and mildly sweetGenerally sweet
AccompanimentsCassava, fish, shrimpFruit, granola, honey
DistributionNorthern BrazilInternational
Cultural meaningTraditional everyday stapleProduct associated with wellness

Interesting Facts About Açaí

  • The mark beneath the letter “ç” is called a cedilla, and the Portuguese pronunciation is approximately “ah-sah-EE.”
  • The edible pulp represents only a small part of the fruit because the stone occupies most of its volume.
  • Fresh açaí deteriorates quickly, which is why it is usually processed near the harvesting areas.
  • In northern Brazil, açaí may be eaten with savory dishes.
  • The palms can reach considerable heights, and traditional harvesting requires considerable climbing skills.
  • Its global popularity is relatively recent compared with its very long history of consumption in the Amazon.

Why Açaí Tells the Story of South America

The story of açaí shows how a local food can be transformed into a global product.

The fruit emerged from a system of knowledge developed by Indigenous peoples and Amazonian communities. It later reached Brazil’s major cities, was reinterpreted through sports culture, and eventually entered the international market.

This transformation has created important economic opportunities, but it has also raised questions about environmental conservation, working conditions, and recognition of the communities that have preserved this tradition.

Describing açaí only as a healthy food therefore means overlooking a fundamental part of its identity.

Conclusion

Açaí is much more than the purple cream that has become popular on social media. It is a fruit deeply connected to the Amazon rainforest, Indigenous culture, and the everyday lives of communities in northern Brazil.

For centuries, it was consumed with fish, cassava, and other local foods. Only relatively recently did it become a sweet preparation associated with sport and wellness before reaching markets around the world.

Understanding the history of açaí allows us to appreciate not only its taste but also its cultural value. Behind every bowl lies a long history of rainforest life, labor, economic change, and knowledge passed down over generations.

What is açaí?

Açaí is the fruit of a palm native to the Amazon, primarily the species Euterpe oleracea. Its purple pulp is eaten as a traditional food or used to prepare creams, drinks, and sorbets.

Where does açaí come from?

Açaí comes from the Amazon and is particularly widespread in northern Brazil, especially in the state of Pará. Other açaí palm species also grow in the Amazonian regions of Peru, Colombia, Ecuador, and other South American countries.

What is the history of açaí?

The Indigenous peoples of the Amazon consumed açaí long before European colonization. For centuries, the fruit was an essential food for local communities. It only began to spread to Brazil’s largest cities during the second half of the twentieth century, before becoming popular throughout the world.

How do you pronounce açaí?

In Brazilian Portuguese, the pronunciation is approximately “ah-sah-EE,” with the stress on the final syllable. The letter “ç,” known as a cedilla, is pronounced like an “s.”

What does açaí taste like?

Natural açaí pulp has a vegetal, earthy, and slightly bitter flavor. It is not naturally as sweet as many commercial preparations, which often contain bananas, guaraná, sugar, or syrups.

How is açaí eaten in Brazil?

In northern Brazil, particularly in Pará, açaí is often eaten with cassava or tapioca flour and may be served with fish or shrimp. In other parts of Brazil, sweetened açaí blended with banana or guaraná and served with fruit and granola is more common.

What is an açaí bowl?

An açaí bowl is a cold preparation made with blended açaí pulp, usually served in a bowl with bananas, strawberries, granola, coconut, seeds, or nuts. It is a modern and international reinterpretation of the fruit’s traditional Amazonian use.